21 July 2020 | MOOCs

This course addresses the numerous changes brought by the emergence of digital tools in the fashion industry. It describes the current context in the sector regarding the maturity of the different technologies, the new business models generating by the digital revolution and its impact on the strategy of brands and entrepreneurs.

The MOOC underpins the importance of data for fashion companies today. Digital is also a powerful tool to innovate in terms of storytelling and gather a community.